Group Profile

Created by one of China’s leading designers and manufacturers of consumer electronics and home appliances, the new generation of CHiQ consumer electronics and electrical home appliances are founded upon ‘human-centred design’.

Blending contemporary design and technological innovation, CHiQ products are ideally placed to meet the lifestyle needs of everyday Australians.

We are proud of our history and achievements in technology and our millions of satisfied customers around the world.

In Australia

Our Australian operations are headquartered in Melbourne. From this hub we carefully select, import, market and sell products suited to Australian conditions.

We work closely with respected retailers country-wide – from Armadale to Albany and as far afield as Alice Springs – to help match you with the CHiQ intelligent high quality products that best suits your needs.

While our products have a strong reputation for reliability, customers may need to contact a service centre on a very rare occasion. With that in mind we have handpicked trusted service centres and representatives around the country to fulfil warranty obligations and support you, should you need a helping hand.

CHiQ shares its pronunciation with the French word 'chic'.

Around the World

Our vision is to promote a culture that helps us to become one of the most respected enterprises globally. To achieve this we focus on our ‘3S’ concept:

The key pillars within our 3S concept are:
1. satisfying employees
2. satisfaction of customers
3. satisfying shareholders.

Of these pillars, employee satisfaction is the cornerstone and customer satisfaction is at the core. By achieving these we will reach our goal of shareholder satisfaction.

We embrace innovation, a strength of spirit and responsible expansion. We seek to maintain our reputation as a technology pioneer. In the pursuit of value, we do our best to transcend our previous best efforts through innovation. We are committed to operating with honesty and integrity.

Listed Company

Zhongke Meiling

885892

Changhong Gerun

873859

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